What are the Points to Consider When Shooting Textiles and Clothing?

What is the secret between quality products and sales?

Use the right machine.
Adjusting the position of the light correctly.
Highlighting clothing and accessories.
Highlighting details.
Using a Single Color Background.
Communicating effectively with the model.
Getting information about the place
Photoshop skill development.

What is the secret between quality products and sales?

Fashion and textile brands aim to present their clothing and accessories like bags, hats, and shoes with different concepts each season. To achieve this, they work with fashion photographers. Clothing and accessory shoots are a popular project for both models and photographers.

Fashion photography requires specific shooting techniques and criteria. These include high-quality cameras, studio lighting, backdrops, and creative compositions. Here's a summary of what to consider when shooting clothing and accessories.

1. Use the Right Machine

If you're planning to shoot clothing and accessories, you should choose cameras that will deliver the best performance in the studio. Full-frame cameras are typically used for fashion shoots; the Nikon D800 and Canon Mark III are among the recommended models. You can enhance the quality of your shots by using lenses such as 24-70mm, 85mm f/1.4, 50mm f/1.4, 24-70mm f/2.8 L, 70-200mm f/4 L, f/2.8, 85mm f/1.8, and 135mm f/2. It's important to have the expertise to choose the right equipment based on your shooting schedule and the characteristics of the products you'll be photographing.

2. How to Adjust the Position of the Light Correctly?

One of the most important factors to consider when shooting clothing is lighting. You should create the right lighting settings to highlight the clothing, shoes, or bag your model is wearing. You should choose light sources that accurately reflect the product's colors and avoid any chromatic aberration. For photos to be used on e-commerce sites, using lighting that doesn't distort the product's true color is crucial. To avoid negatively impacting the brand's customer satisfaction with your photos, ensure you accurately reflect the colors of the clothing and accessories.

3. Highlight the Outfit and Accessories?

When shooting catalogs or for brand websites, the focus should be on the product, not the model. Therefore, adjust your shooting angles and decor to highlight the product. Shoot clothing and accessories against a white background to direct all attention to the product. Highlighting the model can negatively impact sales and prestige for merchandise like clothing, bags, and shoes. When shooting for fashion magazines, it's more appropriate to simultaneously emphasize the model's attractiveness and the product's quality.

4. Highlighting Details?

In fashion photography, whether you're shooting clothing or accessories, details are incredibly important. It's especially crucial to present products like clothing, bags, or shoes in detail, especially for websites. When photographing an outfit, you should always capture front, back, and side profile views of the model. You should also photograph the product from different angles without the model present. This allows customers to visualize the product more clearly and are less likely to hesitate about purchasing.

5. Use a solid color background

One of the key factors to consider when shooting clothing is choosing a background. When shooting in a studio, we recommend avoiding cluttered backgrounds. A solid-colored background will enhance your shots. You can use a white or black background, depending on the tone of the clothing and accessories. For photos to be displayed on websites, a white background is the best choice. This will help you better highlight the details highlighted in the previous article.

6. Communicating effectively with the model.

One of the most important elements in clothing and accessories shoots is the model. Using a model for product promotion offers a significant advantage, especially in industries like fashion, textiles, jewelry, shoes, bags, watches, and cosmetics. Therefore, be sure to get your model to pose appropriately during the shoot. Explain your shooting plan and the angles you'll be photographing to your model in advance. Demonstrate your desired poses and don't forget to listen to your model. A successful shoot requires rapport with your model.

7. Having information about the place

When shooting clothing and accessories, whether in a studio or outdoors, it's important to plan ahead. If you don't own a studio and will be renting, we recommend visiting the location beforehand to avoid any issues. For outdoor concept shoots, you should visit the location a few days beforehand to determine which part of the location and from which angles you'll be shooting. The most suitable locations for outdoor photography of accessories like catalogs, clothing, bags, hats, and shoes are historic castles, mansions, and forested areas.

8. How to Adjust the Position of the Light Correctly?

After textile photography or catalog shoots, one of the most essential tools a photographer will need is image editing programs like Photoshop. The lighting or angle may not always be exactly what you want, and colors may appear duller than you expect. That's why learning how to use programs like Photoshop is crucial. With small tweaks, you can become a fashion photographer who will inspire potential customers to buy, inspire brand admiration, and correct any mistakes.